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Players have been known to buy virtual money, rare items in the game or even entire characters with their associated powers
and accompanying weapons. As it takes a lot of hard work, not to mention time and luck, to attain these virtual goods, the
high prices they command seem reasonable. However, World of Warcraft player Eric Chua thinks otherwise. "It does take a lot
of time and effort to build a character to a level where you actually start to enjoy the gameplay," said the 29-year-old
advertising brand manager. "But the current market rate is just not something I would be willing to pay for." A scan of
auction site Ebay produced over 700 results for various items of the game on sale. The highest-priced item is a World of
Warcraft account sold by a New Yorker for US$5,000.

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