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Meanwhile, to raise the game level of a character in the shortest time, known in gaming parlance as "leveling", online
hawkers are charging up to US$360. These vendors will log into your account and play the game for you. Indeed, the industry
is so lucrative that China-based sweatshops and established companies, such as Miami-based Internet Gaming Entertainment
(IGE), have been set up just to 'farm'. The word is used to describe the activity of playing the game to acquire as much gold
or items as possible for resale. Selling skills and weapons online, however, is frowned upon and banned by Blizzard
Entertainment, the games developer of World of Warcraft. It has threatened to take legal action against individuals 'who engage in this inappropriate activity'.