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World of Warcraft was launched late November 2004. Since March of 2005, the company has removed more than 800 players
suspected of farming from its servers. Nonetheless, World Cyber Games organizers Herman Ng can understand where the allure of buying gold lies. "MMORPGs have very immersive environments. So whatever you possess in that world, your friends can see it. To obtain a rare item or to be an advanced player gives you bragging rights in a way," said the 27-year-old.