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Others, however, feel adding real money into the equation taints the value of the play and destroys the enjoyment of the game. Audio engineer Willy Goh, 28, said: "I would never buy World of Warcraft Gold because the fun is in the journey. The sense of achievement is in finally killing that ultra-big monster, not in amassing items or cheap gold." IT writer Chan Chi-Loong, 29, agrees. "Some people might feel that their time is precious, so to get the maximum enjoyment from the game, they pay for a short cut to the process," he said. "But if you get to the advanced level too easily, it loses its value. In that sense, I prefer to just enjoy the game for what it is."