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As you do so, you will unlock special rewards available only to the most reputable of players. There are two
special vendor NPCs, one for Horde and one for Alliance, standing outside of their respective entrance to Alterac Valley.
These two NPCs sell special rewards. When you raise your reputation level with them to a new category, you unlock a new set of rewards. For example, once you reach friendly reputation, a page of secret items is revealed to you. When you reach the
next category of reputation, another page opens for you.